Case Study:

Toyota Indonesia Youtube Channel

Summary

Campaign period: 

1st March - 17th May 2017 

Key Objective: Achieve an increase of 25,000 subscribers on Toyota Indonesia's Youtube channel

Key Goal: Reach an accumulated total of 1,600,000 views from the 8 Youtube clips

Strategy: Trailer clips uploaded on each YouTuber's channel will direct the viewer to the full clips hosted on Toyota Indonesia's own channel.

influencers

04

YouTube

16

clips

08 x Trailer Clips 08 x Clips

SkinnyIndonesian24

SkinnyIndonesian24

Trailer 1 - Youtubers itu ngapain sih sebenarnya?

SkinnyIndonesian24

SkinnyIndonesian24

Trailer 2 - Q&A / Meet and greet

Raditya Dika

Raditya Dika

Trailer 1 - Dream on giveaway

Raditya Dika

Raditya Dika

Trailer 2 - Akhirnya diterima juga

Arief Muhammad

Arief Muhammad

Trailer 1 - Vlog #61, Sehari de Mobil (giveaway GoPro)

Arief Muhammad

Arief Muhammad

Trailer 2 - Vlog #66, Main ke panti asuhan

Chandraliow

Chandraliow

Trailer 1 - 3 Cara dapat iPhone 7 gratis tanpa kerja keras

Chandraliow

Chandraliow

Trailer 2 - Q&A Tim2one Pemenang iPhone 7!

SkinnyIndonesian24

SkinnyIndonesian24

Clip 1 - [Dream On] Youtuber itu ngapaen sih sebernernya?

SkinnyIndonesian24

SkinnyIndonesian24

Clip 2 - [Dream On] SkinnyIndonesian24 beneran wujudkan mimpi fansnya

Arief Muhammad

Arief Muhammad

Clip 1 - Vlog #61, Sehari Dimobil (Giveaway GoPro Hero5 Black)

Arief Muhammad

Arief Muhammad

Clip 2 - Vlog #66: Main ke panti asuhan (Pengumuman Giveaway)

Chandraliow

Chandraliow

Clip 2 - Drama Gapapa Jelek Penting Sombong Live On Theatre [Dream On]

Raditya Dika

Raditya Dika

Clip 2 - Akhirnya Diterima Juga! (Girl Dream On)

Chandraliow

Chandraliow

Clip 1 - Mimpi Chandraliow Diwujudkan Devinaureel? [Dream On]

Raditya Dika

Raditya Dika

Clip 1 - Dream On, Punya pacar Baru?

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