Influencer Marketing:

Sometimes Less is More

July 23, 2018

According to consumer reports, 85% of shoppers object to the idea of having their online activity tracked for advertising purposes (https://www.consumerreports.org/cro/news/2014/05/most-consumers-oppose-internet-ad-tracking/index.htm). However, many also stated that th...

July 14, 2017

Blogging is a familiar practice for many avid online users and has become an integral component of the Internet experience. Users can openly document their experiences, share opinions, disseminate information or even offer advice through online journals. With the incep...

July 14, 2017

Snapchats are ephemeral videos that expire after 24 hours. These videos last for less than a minute and they meet the millennials’ demand for instant gratification through the consumption of bite-sized information. In fact, Wall Street Journal has called it the new tel...

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