Influencer Marketing:

Sometimes Less is More

August 1, 2018

Buzzfeed news reports that more than 5.3 million reviews on Amazon are fake. This is despite measures such as only allowing real buyers of the product and also long shipping routes from China to the United States. This is a big problem as reviews are a way for customer...

July 23, 2018

According to consumer reports, 85% of shoppers object to the idea of having their online activity tracked for advertising purposes (https://www.consumerreports.org/cro/news/2014/05/most-consumers-oppose-internet-ad-tracking/index.htm). However, many also stated that th...

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