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Influencer Marketing:

Sometimes Less is More

March 12, 2019

At Gushcloud Indonesia, we work with marvellous employees. Marcello Kusuma is a Senior Account Executive and has been part of the team for more than a year. His critical thinking in solving problems has helped him boost his career into the senior position within a year...

February 8, 2019

Gushcloud Indonesia partered with LIKE app to activate #CreateLIKEaPro event.

LIKE, a mobile application for video creation with variety of features and magic effect, held #CreateLIKEaPro on 21st December 2018 at Ecology, Kemang. This event was created to gather more th...

January 24, 2019

Influencer Marketing is not something new at all in the world of marketing. With more than 40% of the population in Indonesia accessing social media, making use of influencer marketing is substantial for social media campaigns and online strategies. Most people’s preco...

August 1, 2018

Buzzfeed news reports that more than 5.3 million reviews on Amazon are fake. This is despite measures such as only allowing real buyers of the product and also long shipping routes from China to the United States. This is a big problem as reviews are a way for customer...

July 23, 2018

According to consumer reports, 85% of shoppers object to the idea of having their online activity tracked for advertising purposes (https://www.consumerreports.org/cro/news/2014/05/most-consumers-oppose-internet-ad-tracking/index.htm). However, many also stated that th...

July 14, 2017

Blogging is a familiar practice for many avid online users and has become an integral component of the Internet experience. Users can openly document their experiences, share opinions, disseminate information or even offer advice through online journals. With the incep...

July 14, 2017

Snapchats are ephemeral videos that expire after 24 hours. These videos last for less than a minute and they meet the millennials’ demand for instant gratification through the consumption of bite-sized information. In fact, Wall Street Journal has called it the new tel...

June 9, 2017

Two of the biggest social media platforms – Facebook and Instagram - dominate social media in both numbers and popularity. With an estimated 1.1 billion and 500 million monthly active users respectively, these tech giants provide the perfect platforms for brands to exe...

June 2, 2017

Since the inception of smartphones and internet penetration, the way people communicate has changed dramatically. The rise of social media provides brands with newer opportunities to engage their target audience.

However, a study from TNS revealed that one in five cons...

May 9, 2017

Influencer marketing had been thought by many as a new way of marketing, but this is quite the contrary. The idea of a person promoting a product that they like or had found useful has existed even before the idea of advertising started. Before making the choice to pur...

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